Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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Don’t have an account? Jul 11, Ja rated it liked it. Oct 24, Humphrey rated it really liked it. Chapter 4 explores the role of the city in further entrenching American incorporation. The changes during Gilded Age are the foundation of the present era. But, in the end, this is a book about the death of the original American ideology.

The Incorporation of America – Alan Trachtenberg – Google Books

I particularly like the last inxorporation on the White City which is used incoropration a culminating case study to tie the author’s argument together. Want to Read saving…. Though the political death of Jeffersonian republicanism, which was built on individualism, widespread property-holding, equality, and suspicion of concentrated wealth and unproductivity, had occurred decades earlier, its, perhaps more important, cultural death occurred in the Gilded Age at the hands of ameriica.

Sign In or Create an Account. Most users should sign in with their email address. By clicking on “Submit” you agree that you have read and agree to the Privacy Policy and Terms of Service. Overall, Trachtenberg makes the persuasive claim that incorporation dominated the Gilded Age, but the transformation of the economy provoked strong pushback.

A classic of cultural history. There are no discussion topics on this book yet. The Incorporation of America: Mar 28, Kristin rated it really liked it. This clearly generated significant opposition. The Incorporation of America: Apr 25, B rated it liked it Shelves: Still other Americans, upset with the trend of industrialization, withdrew into antimodern art and spiritualism.


The pace of technological innovation contributed to the sense of helplessness, uncertainty, and disquieting flux caused by the cyclical economy, primarily its downturn in the s. The Politics of Culture.

Each chapter explores a theme of social history in light of the changing images and myths shaping the changing culture: Perhaps upon closer reading I will more fully understand the multifaceted meaning of “incorporation” that Trachtenberg employs and constructs. A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. The book includes a variety of interesting and valuable insights.

This book examine the origin of the conflict between individualism and corporation; a conflict which “still persists”. It is this last observation, which Trachtenberg describes via his incredible analysis of the “White City” at the Chicago World’s Fair, that I found most revelatory. This is an impressive work in many ways. Dec 19, Greg Akins rated it liked it. Analyzes the development of corporate America and the conflict of cultural values that emerge. The Incorporation of America: A large part of this displacement was technological expansion.

Alan Trachtenberg presents a balanced analysis of the expansion of capitalist power in the last third of the nineteenth century and the cultural changes it brought in its wake. Here, in an updated edition which includes a new introduction and a revised bibliographical essay, is a brilliant, essential work on the origins of America’s corporate culture and the formation of the American social fabric after the Civil War. Manuel rated it really liked it Jan 31, This is both ironic and tragic in two ways.

Importantly, he does not treat this development as a foregone conclusion. Along the way, he tackles not only the history of the corporation itself, but the way business took over the political system and the way corporate america co-opted the artistic elite.

But another part of the message was precisely to keep that alliance aloof, not so much hidden and disguised but above reproach, beyond criticism.


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In rough sequence, industrialization led to the need for more raw materials, the rise of private corporations with shareholders, the proliferation of such corporations, the standardization of time, the government’s favorable business connections under successive Republican presidents, the Excellent collection of essays on the Gilded Age and the United States’s transition from a regional to a national, industrialized economy.

Revised and Expanded Bibliographical Essay. Aug 25, Ashley rated it liked it Shelves: If I ever research or write about any of the topics Trachtenberg addresses, the extensive and updated bibliographic essay at the back of the book will be an excellent source for discovering secondary literature.

Each week, our editors select the one author and one book they believe to be most worthy of your attention and highlight them in our Pro Connect email alert. That said, today it feels a bit dated and myopic– particularly on questions of race and class.

As the nation spread into this land, which quickly became mapped by the government and viewed as a source of raw materials by corporate business interests, many Americans had a sense of losing something special, something defining. A variety of cultural responses ensued. This myth served to obscure the reality of the West as a feeding ground for corporate industrial expansion. For example, the creation of time zones and the links forged between education and industry work to transform previous social norms into a new mechanical age.

Easy to read and informative.

Selected pages Title Page.