tographs With the male body, the trajectory has been different. Fashion has taken the . SUSAN BORDO. Beauty (Re)discovers theMale Body. – him if he is. What Bordo is saying (and what I’m unsubtly trying to make sure you grasp) is that attractiveness is a MYTH supported by the very real. In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in.

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It was both thrilling and disconcerting. Not all of these subcultures follow popular culture. It took a survey conducted by The Advocate to jolt corporate America awake about gay consumers.

Not only are men being portrayed as sexual being now, but woman are at times being portrayed in advertisements as dominant beings. This is causing the definite lines of the sexuality of the genders to become blurred. One gets a penis pump. Full-fledged male citizens, on the other hand, were expected to be “active,” initiators, the penatrators and not the penetratees, masters of their own desires rather than the objects of another’s.

Times have changed, and the acceptance of men dressing themselves nice is so much bigger than when Bordo wrote her essay. When the equal rights movement yhe beginning there was a huge amount of resistance, this seems rediscoverz be one of those things that no matter what people try to do to stop it with their ignorance or faith…its going to happen. With the long history of advertising portraying woman in near perfect physical condition it beautty not be surprising that so many women turn to eating disorders under the stress of trying to have the body type similar to what the ads are showing.

Her analysis is thorough bory accurate, though it does not read like a history essay. Take Me to advertise a perfume called “Escape.

As for dimpled behinds, my second choice for male pinup of the decade is the Gucci series of two ads in which a beautiful young man, shot from the rear, puts on a pair of briefs.

Because men feel pressure from ads to be attractive they are falling victim to eating disorders in beautj same way that women have for years.

Instead his head is tilted away. In many Latin cultures, it’s not a disgrace to sleep with other men, so long as one is activo or machista — the penetrator rather bodh the penetratee. Bordo is explaining that the pose is not one of passiveness but one of actively giving oneself over to be viewed boody by another. Men redixcovers thus taught –as my uncle Leon used to say– to be a moving target It is still not really normal for a heterosexual man to look at a picture of another man portrayed in a sexual way, but I think this will change over time.


In the ad it say im going to wear what I want to wear…Honey what do i want? Besides his partially open fly, we can see a glimpse of his toned abs. Reediscovers movie leaves us with this feel-good ending, not raising the question obvious to every woman watching the film: This pose is not one of dominance but rather one of active submission.

Bordo: Male Body

This is so because within a society such as ours there are numerous sub cultures. Advertisements play a big role in shaping social norms in our society.

Who can stare the other maale down? For example, after talking about the Gucci ad for some length, she dives into a personal story about how she wanted one of her lovers to strip for her but was to embarrassed to ask him.

Bordo’s “Beauty (Re) Discovers the Male Body” Final Draft

Women –both straight and gay– have always gazed covertly, of course, squeezing out illicit little titillations out of representations designed for –or pretending to– other purposes than to turn us on.

Some psychologists say that the circuit from mald to brain to genitals is a quicker trip for men than for women. She talks about how men are wanting to be more fashionable, to an extent, and like to think that it was their idea. The qualities were inherent in bordl it was our nature to be passively controlled by our sexual needs. These hierarchies date back to the ancient Greeks, mal believed that passivity, receptivity, penetrability were marks of inferior feminine being.

By continuing to use this website, you agree to their use. Advertisements reach all members of a society whether they are aimed at them or not.

I did not bory everything that the LDS community does. He also knew that gay sex wouldn’t sell to straight men. Today, I think a well-dressed man is considered even more masculine, just because he cares about his appearance and has the courage to be different. Klein transformed jeans from utilitarian garments to erotic second skins.


Susan Bordo: Beauty (Re)discovers The Male Body by jess m on Prezi

But the rock-hard, borro gay male bodies that Klein admired at the Flamingo did not advertise their sexual preference through the feminine codes –limp wrists, raised pinkie finger, swishy walk– which the straight world then identified with homosexuality.

The look they are both being told to obtain is one of an attractive sexual appearance. Also, she is staring straight at the camera showing dominance while the two men in the picture are looking away.

Fashion has taken the lead, the movies have followed. Look at those toned abs and seductive eyes. Now that he thf no longer defined by being a dominant being he can be defined by his fashion and his sexuality.

Advertising is a massive multi million dollar business and is only growing. Luckily for us, he hasn’t succeeded yet, so his buns are peeking out the bottom of the underwear, looking biteable. I thought your essay was very well organized and I could follow it smoothly.

I just thought it was another advertisement, so im glad she tried to hit it home on the male body being on display. If Bordo had written page after page about the subtle and sometimes not-so-subtle homosexual subtexts in advertising, the reader would have been bored out of their redisscovers.

Hollywood may have been a chest-fest in the fifties, but it was male clothing designers who went south and violated the really powerful taboos –not just bwauty the explicit depiction of penises and male bottoms but against the admission of all sorts of forbidden “feminine” qualities in to mainstream conceptions of manliness. For a long time prejudice had triumphed voer the profit motive, blinding marketers to just how sizable –and well-heeled– a consumer group gay men represent She also talks about how male roles are changing in both advertising and home life with fashion.

The most overweight one among them temporarily pulls out of the show. Click to learn more https: