Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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Its advertisements appear in regional newspapers, and magazines as well as on television and the internet. For more information, suggestions and enquiries, please contact us through the contact us page. More and more people are adopting herbal products for personal care. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc. Utmost care has been taken in the analysis of the brands.

Dabur products are available in varying sizes. Dabur can also expand its product line to increase the number of home care and beauty products. Its products are promoted using both the traditional and digital channels. Dabur Vatika hair oil, Hajmola, Real juices, etc are some of the best selling products by Dabur.

Today, the product is offered in several variants and flavors, each catering to the unique needs of its niche consumer segments, including kids, diabetics and the calorie-conscious. Indians has been recording a double-digit growth over the past few years. Below are the 7 main Dabur India competitors: However, the Indian market has seen increased competition in the herbal products sector.

Dabur has entered several product lines including home care, personal care, beauty and hygiene products as well as juices. Strong market position imparts distinct competitive advantage to Dabur and facilitates revenue and business expansion growth prospects for the company. Patanjali has established its presence in a short period through its brand retail outlets.

Earlier in FY, Dabur launched more than 40 new products and variants across geographies, including Dabur Almond Hair Oil, mixed fruit flavored variant of the flagship health supplement brand Dabur Chyawanprash, premium face masks and scrub under Dabur Uveda, a range of professional facial products and body bleach under the brand Fem, and Vatika Hair Gel in its overseas market.


The personal care market has been expanding rapidly due to the increasing purchasing power and. Low penetration rates, along with increasing personal disposable incomes of Indian, especially rural consumers, are leading to increased demand for quality and branded goods.

The company’s taxes and tax rates have been increasing over past few years.

Its deal with Balsara helped it expand its product line to home care through Odonil products. Low penetration levels in rural India to offer room for growth across consumption categories Unlike in the more developed Western markets, the Indian market has a huge untapped rural market that is continuously offering opportunities for daur in the consumer goods sector.

The company recorded revenues of INR61, Through the acquisition, Dabur gained access to the company’s Hobby and New Era brands. Dabur had crossed the billion dollar turnover mark only in Dabur has been a pioneer in the Indian market with each of these product offerings.

Several of its products are best sellers in their respective categories. The growing influence of media penetration is also being a key influencer on lifestyle and consumption patterns, leading to immense market opportunities for FMCG players. Positive outlook for personal care market. Apart from it, Dabur is also into strategic partnership with several international brands.

The awareness of yoga and Ayurveda is growing fast in the international markets. Such acquisitions complement Dabur’s portfolio, offering it a strong platform to enter newer product categories and markets. The competition only keeps intensifying.

Dabur India SWOT Analysis and Marketing Mix

Namaste is one of the largest players in the ethnic hair care segment in both US and African markets. Apart from that the competition from the alleopathic medicines is also high. Its shampoo and oil are available in small sachets of 1 INR onwards. While the company already commands market leadership. It is headquartered in Ghaziabad, India and employed 6, people as of March 31, However, Dabur is years ahead in terms of brand name and market presence.


Severe competition from international players in the oral care and hair care categories. For instance, during FY, the company developed new flavors for fruit juices such as tender.

Dabur SWOT Analysis and Marketing Mix by Chesh

Increasing purchasing power rabur people thereby increasing demand. Swoh, in the oral care, Dabur faces stiff competition from international players like Colgate-Palmolive and Unilever against their respective brands of Colgate and Pepsodent. Apart from it Dabur, has not focussed on promoting its products through brand retail stores.

Dabur has generally kept the prices of its products under control to remain profitable and to grow its customer base. The Indian FMCG industry consists of several Indian and international companies with major presence in food and beverage, personal care, oral care, home care or OTC pharmaceuticals space.

They are taken as supplements mainly. Thus, positive outlook for the personal care products market indicates steady revenues for Dabur in near term.

SWOT Analysis Report on Dabur India Limited

Dabur also holds the number one position in mosquito repellant creams category with the Odomos brand. Dabur is one of the largest Indian consumer goods companies with interests in hair care, oral care, health care, skin care, home care and food sectors.

Although the company enjoys a market leading position in several of its niche product markets, such as herbal digestives and health tonics, in several other FMCG categories including personal care and oral care, Dabur faces stiff competition from both domestic and international players.

The company is one of the largest Indian consumer goods company. However, the international swog still account for only one third of its total sales.