Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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And these are the most relevant details:.

We conclude this article by highlighting that this research was made possible thanks to the financial support provided by the Spanish Ministry of Science and Innovation, and emphasising that we are committed to continue these studies on the hegemonic discourses of the Press, and to take our interest to other areas of study, such as the events surrounding climate change.

On the other hand, in general, this praxis is based —among journalists-more on historically-based collective judgments than on written rules and norms. Regarding the ethics of research as a normative source, Broncazo and Vega in Quesada, And it is possible to recognise in the media a field of historical resonance and a temporal arena intra-communicational of the processes taking place in companies and the media, with their repeated crossed self-references about the sector.

Among its main tenets or hypotheses, is the idea that those changes cannot be known without firstly establishing a clear distinction between the components and relations that are specific of the communication systems CS and the components and relations that are specific to other systems.

Round two confirmed that the assessment of the relations between companies and media depends on factors such as:. Secondly, the sending of the news to the correct section increases the chances of publication. This always happens, with the exception of the circumstances in which the exceptional interest of the news item recommends that the publication should not be limited to the usual sections.

The success of this practice is based largely on offering veracity and credibility, i. The relevance of the event presented by the media is centred on the activity that the media themselves perform when competing with each other to become the official social institution that establishes the public agenda.

Languages or codes Expressive patterns Signifying codes. Thus, as pointed comunicacioj by Noelle Newmanthe agenda setting is based on the perception held by the individual about the state of public opinion: We have noticed that, although the praxis of the journalists is continuously subjected to the approval and disapproval of their colleagues, this critical attitude is part of the everyday ethics that governs the professional praxis.


Piñuel Raigada, José Luis

Generally, it has been argued that communicating the truth has always been one of the great aspirations of human honesty and integrity, which poses an ethical problem that acquires a major social importance when the truth is demanded to the communication produced by the media article 20 of the Spanish Constitution. Since the content analysis showed that more than half of the registered newspaper articles, whose theme was a self-referential discourse about communication, were signed by a columnist or a journalist of the publishing medium, a matter to explore in the Delphi panel was the negotiation of press managers with the media journalists on the election of authors and protagonists of the agreed publications.

Our final conclusion is this: Making this communication theory applicable to journalism, by giving this social practice unknown dimensions that place it in front of its most serious historical responsibility: Specifically, all agreed that the genres are negotiated. The first Delphi round showed us that the media favour some sources or organisations over others, and that the ideological discrimination of the medium does exist.

Ensayo General Sobre la Comunicacion pdf

Outside of this internal competition of the profession, any external assessment will conclude that through their works we cannot distinguish the good communicators but, rather, that it is through their good works that we recognise them as communicators.

The analysis of communication content. Personal encounters mentioned by 14 of 17 experts as the most widely used method: That is, to the extent that the professional task is judged or put to the test in the media universe under a utilitarian or pragmatic key. However, keeping the best relations with journalists only leads to achieving a greater presence in the media if certain commitments are respected and there a mutual understanding.

As noted by Roda If we take into account the headlines, in table 4 we can see that over half of the total have been written trying to appealing to the existential modality, i. Invitations for group meetings.

Esayo is the epistemic or puritanical conception that is derived from the analysed discourses. Nevertheless, as Putnan and Habermas Or is it the economic interest?

The same objectivity is recognised here comunicacioon a normative truth or consensual and canonical principle only within the context of enunciation. These are the hypotheses of this study:. It is important to note some differences between this conception of the Discourse about what is said and the discourse about what is doneor about what happenswhich is more based on a regulatory statute in which although aims to be exempt from regulation the performed actions are also seen as exemplary precedent and, to a lesser extent, the individual assessments serve as regulatory alternatives.


As a result, the comunucacion consider that the comunicackon press acquires a greater commitment than the mainstream media and the news agencies to publish the news related to their thematic specialisation.

Finding out how the public agenda is created based on the media agenda i. All kinds of organisations governmental, commercial companies, political parties, trade unions, civil associations, etc. To send this article to a friend, just click on generzl little envelope: From the unit to the differenceEd. The daily discourse of the press is ideal for this purpose because it facilitates the task of revealing the construction of the discourse of social communication. But precisely, in order to avoid the incessant questioning and avoid making the constant agreements on communicationthe “know-how” of communication the cognitive heritage of each society has resources to strengthen confidence in the discourse, beyond the strict conditions of formal and wobre truth that have preoccupied so much the scholars of knowledge.

As indicated in table 2, each of these aspects that the press talks about refers in turn to what is being said, what happens, what is done, or what is silenced:. The publishing of the news thus depends mainly on sending the news to the correct section, with a summarised and interesting presentation of content. Public external to the service offered by the company or institution. However, the press stories speak of what has been said, and above all about what has been said or what happens, but not about what is done.

Piñuel Raigada, José Luis [WorldCat Identities]

The overall result of this investigation on the self-reference is clear and provides an overview of great redundancy, which can be summarized as follows:. The transversal perspective was complemented with piusl longitudinal design: And these were the most relevant results of the third round.

Press Managers Producers Dealers Consumers. A clear example is the following headline: In round two the press managers defined with more precision certain aspects about the relevance of the news, the strategic interest of the agenda and the publishing commitment.